Copywriting and business writing for Independent Software Vendors and B2B Providers

You need a copywriter that gets B2B marketing and creates copy that both generates interest and motivates business buyers to take action!  I specialize in the software and high-tech industries, and can provide you with:

  • Case Studies – Tell compelling user stories of how and why your products/services solved your clients challenges. Showcase your clients success, build credibility, and shorten your sales cycle!
  • White Papers – Grow your leads today using your industry insights!  Inform and persuade targeted decision makers with valuable content in the form of a well written white paper.
  • Website Copy & Landing Pages – Increase engagement and your online conversion rates with informative, interesting and persuasive copy – while growing your search engine rankings with fresh, keyword-rich content.
  • Blog Posts & Articles – Build community, audience, traffic, and leads with engaging, regular, informative, thought provoking and timely posts and articles!
  • Online Video Scripts – Entertain and educate your prospects with targeted, interesting and informative video clips – with a call to action that prompts action!
  • Squeeze pages – Convert more visitors with thoroughly researched copy that directly hits your target market’s pain points, emotions and deepest desires (without making false claims or using over-hyped copy).
  • Press Releases – Generate publicity, and inform your target audience of relevant news.  Watch your search engine rankings skyrocket with highly optimized press releases!
  • Lead magnets – Reduce your cost per lead by offering professionally written lead magnets that builds trust and authority for your business (greatly increasing the chance of a future sale).
  • Email Campaigns – Create good engagement, build a relationship and move new leads towards “first value” quickly without getting your audience to feel spammed.
  • Copy Critiques – Increase your online or offline copy conversions via objective copy review that will pinpoint weaknesses, boost strengths and identify actionable points for improvements.

Connect with Today’s Overtasked, Overmarketed Technology Buyers…

Finding a copywriter who truly understands your high-tech solutions can be difficult. Even tougher is finding a writer who not only “talks tech”, but who can translate complex technologies into clear business benefits that are compelling to decision-makers.

That’s where SaaSCopy has a clear advantage.

I’m an expert at translating complex software features into benefits-driven copy that directly impact customers’ bottom-line performance— and I specialize in entertaining toward the sale.